I’m Aidan Walker, a writer, content creator, and internet culture researcher.

You can find my work at the BBC, Know Your Meme, The Daily Beast, Hyperallergic and other outlets. You can also find me on TikTok, @aidanetcetera where I have 11M+ post views and at my Substack, How To Do Things With Memes. I hold a Master’s degree in History-Literature from Columbia University, for which I wrote what to my knowledge is the first scholarly monograph on the Distracted Boyfriend meme. I’ve lectured on meme history and network culture at Princeton University, the University of Amsterdam, the University of Washington, and at other venues.

Selected Publications

distracted boyfriend meme, with layers added to it

Selected Appearances

Close All Tabs: The Evolution of Online Campaigning. KQED

How Gen Z’s meme culture may impact 2024 election. Good Morning America

Screenwalk. Fotomuseum Winterkuhr / The Photographers’ Gallery

Skibidi Toilet: Exploring the Nuances of Gen Alpha's Favourite Meme. Infinite Scroll Podcast

If you want to get in touch, it’s best to write me an email. You can find me at

aidan [dot] mw [dot] walker [at] gmail